#Check rich snippets how to#
is the hub for all information about how to implement rich data markups, what requirements you need to have in place to use them, and what issues you can run into. Google works as part of a collaborative community to create and maintain the list of what is and isn't part of structured data.Īll of this is done through.
Structured data is engineered to organize information and provide added value to people who search for certain kinds of information on the web.
This can be anything from flagging main pages (like what I've done, to get the main categories as links) to flagging specific information on a page (like recipes flagging ingredient lists or product pages flagging reviews and ratings). Structured data is basically a kind of metadata markup you can apply to your site. So how do you get rich snippets, specifically? It's all part of Google's structured data initiatives. The fact is, if you flag the wrong data, flag data inappropriately, or flag something that's not real data in an attempt to get rich snippets, you will instead earn a search penalty and tank your site.
#Check rich snippets manual#
One of the manual actions is a "structured data issue." This can be any of a handful of different problems, ranging from misleading job locations to flagging the wrong data. Third: if you try to abuse the system, you will receive a Google manual action penalty. Second: rich snippets require you to flag the appropriate data on your site using schema markup. "Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly." They probably will, but it might take some time for them to decide to do so, and you have to maintain the quality level of your site to keep them. There are three things you should know about them.įirst: just because you have the data properly flagged on your site doesn't mean that Google will display your snippets. Rich snippets are an important part of Google's search, so they're well-regulated. Tools to Help Add Structured Data How to Get Rich Snippets
It's all available, and it's all something you can at least attempt to control. The added information beyond just the URL, title, and meta description of a page. Ignore those, and look below it, to the same information in the search results:Īll of this is structured data. You'll notice up at the top there are boxes with images, star ratings, time information, and ingredient information, for the recipes. Below that, you see four links: service, company, contact, and blog: You'll notice that my site up there has the URL, followed by the title of the homepage, followed by the meta description. Genius, for example, provides analysis, backstory, history, and other interesting information about the song.Īnyways, that's not the kind of structured data and rich snippets we're talking about today. If you're looking for song lyrics, and Google provides them on their page, what incentive do you have to click through to any other lyric site? It basically shuts down the industry, or would, except for all the lyric sites that provide extra value. The contention here is not even just that Google may be stealing content, it's that the content is there in the first place. Now, whether it was Google scraping directly or LyricFind scraping and lying about it is up in the air, but either way, it's not a good look. There's been a really interesting ongoing court case about it, where Genius set a trap for Google and caught them scraping content not just once but twice. LyricFind, for example, isn't actually the company that provides the lyrics. There's a lot of contention about these kinds of informational boxes. There's a small source – in this case, LyricFind – but that's about it. Search Google for song lyrics and you'll see a big box right up at the top with lyrics for the song displayed on the page: I'm not here to talk about the scraped content today. This extra stuff comes in two varieties: the rich, structured data, and the scraped content. If you've used Google to search for pretty much anything in, oh, let's say the last ten years, you've probably seen some of the assorted extra stuff they add to the search results.
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